Laitto - live your life

A corporate take on greeting cards,

What is a greeting card?

A gift with predetermined meaning, a message with stereotyped content, a sign one meed not decipher.

But is this really true?

Behind the "ceremonious" communications, there are actually many hidden messages,

most of which are conveyed without words.

The choice of paper or other material, the color, the shape, the illustration or photography,

the typography - all these elements contribute to making each card an original creation.

The objective is to express the image of the sender to the receiver, with accuracy and creativity.

It also has to raise consensus and pride among the staff of the sending company.

Members of the banking industry will obviously be pleased to send their clients something

different from the usual "blank" message.

A greeting card is a reminder: "Please think of me!"

And the time that the receiver spends manipulating it makes a lot of difference.

Then comes the verdict: will it be thrown away or kept for a while?

Will it be appreciated to the point of being push-pinned on the wall?

Greeting cards have a limited lifetime.

They can therefore venture beyond the boundaries of typical brand or corporate territory,

providing they do it with style.

They can even borrow codes that usually belong to other brand territories.

One of the most effective devices is to think of a greeting card in terms of a series and

develop a demand for this "once a year" privileged contact.

(No need to shout very loud to make oneself heard.)

-Alain LACHARTRE

CEO & Creative Director / Vue sur la Ville - Paris

For me, I try to make a card that is conceived from my image of the recipient, rather than of me, coming from a completely different viewpoint. From a corporate perspective, it is to remind the recipient of their existence; for a personal card, especially birthday cards, I feel that in showing your interpretation of the receiver, you are showing your care for them, through your understanding of them. While making cards, I always hoped that they would be able to convey the message I am trying to express, and get the honor of being kept and cherished!

cheers.